Work

📱
🎵
👻
📌
🤖
🐦

CAMPAIGN

National Brand Campaign

COMPANY

REI Co-op

ROLE

Paid Social Strategy and Execution + Management

PLATFORMS

Meta, TikTok, Snapchat, Pinterest, Reddit, Twitter/X

  • • 📈 Helped elevate overall REI brand awareness through first always-on campaign, leading to highest awareness levels since before COVID
  • • 💰 Managed ~$2M paid social budget across Meta, TikTok, Snapchat, Pinterest, Reddit, Twitter/X with quarterly wrap reports on performance to help ongoing optimizations and learnings
  • • 🤝 While leading paid social campaign management, worked with agency on holistic tactical plan for the annual campaign
📱
💼
📊

INITIATIVE

Fast-to-Market Campaign Workflow

COMPANY

Amazon Business

ROLE

Marketing Manager, Paid Media

PLATFORMS

Meta, LinkedIn, Amazon DSP

  • • ⚡ Built agile in-house campaign workflow enabling rapid creative testing, reducing launch times by 60% versus traditional agency briefing process
  • • 🌍 Managed 30+ campaigns across 9 countries in first 8 months
📱
🎵
✖️

CAMPAIGNS

Influencer Strategy

COMPANIES

REI Co-op + Amazon Business

ROLE

Paid Media Program Specialist / Marketing Manager

PLATFORMS

Meta, TikTok, X

  • • 🎯 Led end-to-end paid social influencer strategy across Meta, TikTok, and X, building out best practice guidelines for creator content
  • • 📹 Drove highest view rates (~50%) across all social video content through platform-optimized creative
  • • 🇬🇧 For Amazon Business UK Acquisition campaign: Worked with agency on procuring talent and developing content to drive registrations for the first time using influencers for the campaign
View REI's public ad creative →
💼

CAMPAIGN

10-Year Anniversary Brand Campaign

COMPANY

Amazon Business

ROLE

Marketing Manager, Paid Media

PLATFORMS

LinkedIn

  • • 🤝 Worked collaboratively with AB PR team to maximize campaign reach through paid social spend
  • • 🚀 Exceeded impression KPIs by over 100% with stronger-than-expected cost efficiency
  • • 🎉 Milestone brand awareness campaign celebrating Amazon Business's 10-year anniversary
  • • 💡 Led creative strategy and platform optimization across LinkedIn sponsored content

All campaign work shown represents projects completed during my time at Amazon and REI.